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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Promote community awareness of the clients, their needs and their importance
  2. Promote the service to increase its profile in the community
  3. Represent the service
  4. Respond to negative publicity and perceptions, as required

Required Skills

This describes the essential skills and knowledge and their level required for this unit

Essential knowledge

The candidate must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit manage the task and manage contingencies in the context of the identified work role

These include knowledge of

Current trends in client service delivery

Range of organisations and their provision of service

Ideas about issues where promotion is required relevant to the service

Awareness of relevant current issues concerns and debates

Relevant accreditation principles and service standards

Essential skills

It is critical that the candidate demonstrate the ability to

Develop and deliver an effective and convincing promotion of the organisation

In addition the candidate must be able to effectively do the task outlined in elements and performance criteria of this unit manage the task and manage contingencies in the context of the identified work role

These include the ability to

Listen to and investigate other points of view about organisations and their practices

Demonstrate application of skills in

communication skills both written and spoken

negotiation skills

conflict resolution skills

basic skills in presenting information clearly and with impact including effective use of relevant information technology in line with work health and safety WHS guidelines

commitment to servicefield

networking skills

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria Required Skills and Knowledge the Range Statement and the Assessment Guidelines for this Training Package

Critical aspects for assessment and evidence required to demonstrate this unit of competency

The individual being assessed must provide evidence of specified essential knowledge as well as skills

This unit may be assessed on the job or under simulation

Assessment may be conducted on one or more occasions but should include demonstration of the critical aspects of assessment and include at least three different methods of promotion

Access and equity considerations

All workers in community services should be aware of access equity and human rights issues in relation to their own area of work

All workers should develop their ability to work in a culturally diverse environment

In recognition of particular issues facing Aboriginal and Torres Strait Islander communities workers should be aware of cultural historical and current issues impacting on Aboriginal and Torres Strait Islander people

Assessors and trainers must take into account relevant access and equity issues in particular relating to factors impacting on Aboriginal andor Torres Strait Islander clients and communities

Context of and specific resources for assessment

This unit can be assessed independently however holistic assessment practice with other community services units of competency is encouraged

Resource requirements for assessment of this unit include access to

an appropriate workplace where assessment can be conducted or simulation of realistic workplace setting for assessment

Method of assessment

Assessment may include observations questioning and evidence gathered from the workplace


Range Statement

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.

Methods of promotionmay include:

Public speaking

Articles and reports in local media

Press releases

Liaison

Lobbying

Leaflets

Radio interviews

Posters

Presentations may need to vary according to the needs of the target group and may include:

Age

Language

Cultural beliefs and practices

Aspects that may be promoted include:

Needs for community support

Contribution of families to the workplace and/or community

Examples of achievements

Breaking down stereotypes

Dispelling myths

Changing needs in the community with regard to needs

Promotion and representation of the service may be targeted to:

The local community

Specific stakeholders or key people

Specific groups within the community

Organisations who have a related role

Existing and potential referral sources

Parent groups

Service users

Government agencies

Existing and potential funding sources

Local schools and organisations

Represent the service may be required in a range of contexts such as:

Meetings and forums

Consultation processes

Enquires to the service

Training opportunities

Conferences and seminars

Community education

Managing negative publicity, as well as promoting a service may depend on:

The financial resources of the service/organisation